Windana is a holistic drug and alcohol recovery service that operates across Victoria. Windana refers to a crossroads, a turning point in life, offering people choices, to take their lives in a new direction. We were approached to reposition their brand to take them to their next stages.
The solution was to develop a visual response that illustrated the idea of 'life-changing' so much so that it inspired the strapline, dividing it into two clear commitments, ‘Life’ and ‘Changing'. It also reinforces Windana's philosophy that drug and alcohol recovery is a holistic process, where the treatment of the person is as important as the addiction.
The mark builds from two hearts coming together, one representing the client and one representing their support networks (Windana, family, friends and community).
The intersection creates a location marker, indicating that Windana is a space for recovery while the negative line created builds the idea of a journey. All together, it creates a mark of a W, reinforcing the Windana name.
