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Cheers

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Karrawatta
Designer: Zoë Hodgens & Lizzie Deller
Agency: Sage Creative

A series of wine labels were developed to showcase the range of wines that Karrawatta Vineyard produced, with the Vineyard & Cellars logo influenced by the Gilbert family crest (Mark Gilbert is the owner) hero’ed on the front.

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The Karrawatta business is divided into two branches: Viticulture and Vineyard & Cellars. For the Karrawatta Viticulture brand, direction was taken from the Vineyard & Cellars logo to ensure consistency across the business. The typography was carried across, along with an arrowhead detail reversed out of the 'A'.

Earthy stocks were used throughout the collateral, as well as combining with a soft white to contrast the confident black of the logo.

 
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