iMind iMove is a company that provides movement therapy and mindfulness services to young people. Movement became the inspiration for the identity, utilising motion blurs on the wordmark to give a sense of playfulness and freedom.
The movement in the type was further utlised as a graphic element throughout various print and digital touchpoints.
Additionally, we were able to play with the acronymn IM to represent I,m to give ownership to the clients on the benefits they receive from movement therapy.
